Reveal Ad Spend

Reveal Ad Spend is a free Chrome extension that works inside the Meta Ad Library.

Meta publishes the EU reach of ads under the Digital Services Act, but the number sits deep in each ad's details. Reveal Ad Spend puts it on the ad card, so you can tell at a glance which ads reached the most people.

What you can do

• Sort the ads on a Meta Ad Library page by EU reach
• Read the EU reach on every ad card, grouped ads included
• Estimate spend with your own CPM and frequency: (reach / 1,000) x CPM x frequency
• Open a printable report for each ad with the creative, the copy and, when Meta shares it, the EU audience by age, gender and country
• Stop the analysis at any moment and keep the results collected so far
• Pick a starting CPM from a free CSV of CPM estimates by EU country and niche

Good to know

• Only ads delivered in the EU have reach data.
• Spend is always an estimate based on the numbers you enter.
• A free account (Google or email) is needed to use it.

A free project by Pantheon (pantheon.ad).